“Social media is not a media. The key is to listen, engage, and build relationships.” via David Alston
Twitter is a powerful social media platform for educators. It can help to grow your network and build a connection with others that are interested in the same education topics as you. To me twitter has been the best professional learning experience because I can learn from experts on different topics along with seeing different perspectives.
- Photo: Make sure you have a headshot instead of having no image or something random. Nobody wants to follow a faceless person.
- Profile: Your profile is what followers read first. It is a chance to explain who you are, what you do and what you are passionate about. This is why it is import to have a strong profile that represents you. Some things you should include in your profile are relevant keywords (shows up in searches), highlight your skills and include your interests.
- Banner/Headers Image: Your banner should also represent your personality and interests like your profile. When people click on you, they will be drawn naturally to your banner first, even before reading your profile so make sure you use that real-estate wisely.
- Tweet Frequency: Tweet content regularly including on weekends even if it is only a few tweets! You can do this without being on twitter all the time by using free services that schedule tweets such as Tweetdeck.
- Hashtags: Use hashtags to open up your tweets to more audiences – but also don’t put a lot in one tweet. You should also decide on which hashtags you want to follow based on your interests along with what is popular. You can notice these hashtag trends by seeing what others are using and following them to see if they are the right fit for you. Example: I like to follow #leadershipmatters as I am interested in leadership and I like follow #edutwitter as it seems to be a catch all for great idea sharing.
- Mentions: Connect with followers by mentioning people in your tweets. For example say @(fill in the blank persons name) so that you are pulling them into a conversation.
- Chats: Attending Education chats on topics that you are interested is a great way to “meet” people that have similar interests as you. There are many education chats happening all week, here is a great place to start but please note twitter chats come and go so double check to see if the chat you are interested in is still happening by checking the hashtag.
- Follow: In order to get more followers you also need to follower others! Also participate in the #FridayFollow to promote people you are inspired by or interested in what they are saying.
- Tweet Content: Your twitter content should not always be your personal content. You want to make sure you are promoting others voices as well by retweet. Adding images to your tweets is also helpful for two reasons, one because the image will catch peoples eye and two because you can also tag others in images so they can see it and more likely will retweet your content.
- Call to Actions: Make your tweets actionable! Ways to make tweets actionable are by adding in questions to engage others or by introducing people that you think should follow each other – think virtual introductions.
If you want to follow me on twitter or want to see these tips and tricks in action you can take a look at my account – I am @edu_thompson.
Always make sure you follow good Twittiquette; for example – don’t buy fake followers, don’t spam people (including in DMs) and don’t be a troll.